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THEISPOT MENTORSHIP PROGRAM: Turn your illustration talent into a successful business

You've mastered the fundamentals of illustration, set up a website, built a portfolio and hopefully have begun to receive paid commissions. Great! But now you need help propelling your illustration talent into a fully functioning business and pushing beyond a handful of clients. Good news, Theispot team can help.

Our personalized, individual mentorship program is tailored to each illustrator. We will focus on identifying the right market for your work, recommend ways to promote and sell your illustration, share perspectives of clients and agents, and guide you through the business nuts & bolts of attracting new clients and keeping them.

WHAT'S INCLUDED

  • An eight-week customized program specifically for you with four live, virtual sessions.
  • The four sessions will provide direct access to a seasoned consultant team, including two senior members who have over 30 years of experience marketing illustrators, a social media specialist and illustration agents specialized in publishing, editorial and commercial markets.
  • Unlimited access to the consulting team via email for questions for the duration of the program and one month after the program ends.
  • Feedback on your portfolio, personalized promotion plan, social media strategy and analytics, plus pricing and contract guidance delivered in a handout format to reference after the conclusion of the program.

WHAT TO EXPECT

Session 1: Self-Assessment (1 hour)
In this session you'll do most of the talking. Fully understanding what you've done to-date, your goals, challenges and what's going well will allow us to tailor recommendations to you. Walk us through your portfolio, social media and advertising efforts, if any. Tell us about your most successful images and projects. Anything you can think of that will help us help you – we want to hear it!

Session 2: Positioning & Promoting Your Work (1.5 hours)
Learn how and where to sell your work. We'll give feedback on your portfolio, website and social media efforts; how best to promote your work; opportune markets to pursue, and how your work stands up next to competition in the market. We'll discuss how to leverage tools like Google Analytics and CRM platforms to strengthen your online presence and marketing efforts.

Session 3: Business Need-To-Knows (1 hour)
This session will focus on practical guidance when it comes to pricing your work for different markets; understanding contracts; how to find clients and build client relationships; managing client expectations from the beginning to end of an assignment; and the pros and cons of having an agent.

Session 4: Meet With an Illustration Agent
Our agent partners are industry leaders, representing top illustrators across Editorial, Book Publishing, Advertising, Packaging and Toys & Games. You'll meet with an agent who specializes in a category compatible with your style and goals to provide feedback on your portfolio, how to best position your work and, if applicable, discuss the possibility of representation.

PRICING

$600 for an eight-week program with four live, virtual sessions. Sessions will be scheduled at a time that works for you and your mentorship team.



TESTIMONIALS
"The team provided me with specific advice that was tailored to my style and market of illustration. They were so kind, helpful, and generous with their knowledge - always willing to answer my many questions about the industry. This program has helped launch me miles ahead of where I was when I started."
- Adrienne K.
"If you are an illustrator who is eager to get your career going, this mentorship will be the best investment you can make! They tailored all the sessions to help me reach my professional goals."
- Juliana C.
"The overall customized experience gave me an opportunity to think about the direction I should be headed towards. The most valuable content was getting advice on promoting myself, especially on setting up Google Analytics and looking into Instagram."
- Joyce C.